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Twitter has launched a subscription service for "super users" in Canada and Australia. The move aims to generate new revenue streams for the social media platform.
The service, called Twitter Blue, offers exclusive features such as an undo-send option, which allows users to recall their tweets within a set time frame. This feature is different from an edit button, which has been long requested by users but deemed unlikely by CEO Jack Dorsey due to concerns about the spread of misinformation.
Twitter wants to start with this feature and gather feedback before considering additional options. The company also plans to expand its subscription service to include more features or perks in the future.
To create a freemium model, Twitter is researching premium features that will be available for a fee. This could mean offering basic services like TweetDeck for free while charging for advanced features or access.
The social network has been working on monetization projects, including a monthly subscription product called Super Follows. This feature allows users to charge their followers for exclusive content, such as tweets, newsletters, or audio conversations. The company plans to offer three pricing tiers: $2.99, $4.99, and $9.99 per month.
Twitter is competing with other social networks that have introduced similar features to attract creators. With the pandemic accelerating online interactions, Twitter has accelerated its efforts to enable users to make money from their digital content.
The company’s recent moves are driven by a desire to create a middle-class economy in the digital space. Esther Crawford, a senior product manager, stated that "Twitter can play a really big role in creating" this economy.
By offering subscription services and payment options for creators, Twitter aims to increase revenue and expand its user base. The move is part of the company’s efforts to adapt to changing market conditions and stay competitive with other social media platforms.